BBL was a license manufacturer of luggage for the luggage market. They licensed low-end brands and manufactured luggage over seas for the U.S. mass channel. They had low margins, poor product quality, and poor product placement in their channels of distribution. Sales had stagnated and they were losing floor space to competitors. The Challenge: Reimagine the business and create a durable enterprise with stable margins, strong distribution and increasing customer interest. The Work: We set about building a high-end portfolio of licensed brands that would elevate the company to a higher status-level with its retail partners. A number of premier licenses were secured. New manufacturing sources were also secured which improved product quality. New branding strategies were implemented and new retail partners were secured. The company began to dominate floor space with its retailers as it began to produce more “status brands”, margins improved dramatically, distribution broadened significantly, sales increased and customer loyalty increased. The Results: The company was subsequently sold to a major fashion conglomerate at a high valuation.